Campaign landing pages
Give launch, lead-generation, and event pages a visual foundation connected to your product.
Bezel for Marketing & Brand Teams
One brand. Every landing page, email, and launch.
Bezel helps marketing and brand teams create a reusable design foundation for websites, campaign pages, and email templates. Give developers and compatible AI coding tools clear brand tokens and guidelines to use when creating each deliverable.
Brand consistency across channels
Stop rebuilding your visual identity for every campaign
Campaign pages, product screens, and email templates often begin in different tools. Without a shared foundation, each new deliverable introduces another interpretation of the brand.
Define reusable color, typography, spacing, and shape decisions in Bezel. Pair tokens with design guidelines so the people and compatible coding tools creating your assets have a clear visual reference.
AI-assisted campaign production
Give AI a design brief it can actually apply
Asking an agent to make a page “on brand” is difficult when the brand rules live across screenshots and previous prompts. A structured foundation makes those instructions more concrete.
Connect an MCP-aware coding tool to Bezel for tokens and guidelines while it builds a landing page or template. Your brief supplies the campaign message and layout goals; Bezel supplies the design context.
❯ claude› Style the submit button with our primary color. Use the Bezel MCP to look up the token, reference the CSS variables by name, and don't invent values.⏺ bezel - query-tokens (MCP)(search: "primary", contextKey: "$root", resolveAliases: true) ⎿ {"resultCount":2,"tokens":[{"path":"semantic.color.primary.foreground","type":"color","contexts":{"$root":{"colorSpace":"oklch","alpha":1,"hex":"#000000","components":[0,0,0]}},"exportNames":["primary-foreground"],"extensions":{"com.bezel.app":{"exportName":["primary-foreground"]}}},{"path":"semantic.color.primary.default","type":"color","contexts":{"$root":{"original":"{base.color.vibrant-emerald.500}","resolved":{"hex":"#00e17b","components":[0.7977928911906637,0.20402581473743006,153.32127159192999],"alpha":1,"colorSpace":"oklch"},"aliasChain":["base.color.vibrant-emerald.500"]}},"exportNames":["primary"],"extensions":{"com.bezel.app":{"exportName":["primary"]}}}]}⏺ bezel - contrast-check (MCP)(foreground: "#000000", background: "#00e17b") ⎿ {"input":{"foreground":"#000000","background":"#00e17b"},"contrastRatio":12.06,"ratioDisplay":"12.06:1","grade":"AAA","passes":{"normalText":true,"largeText":true,"wcagAA":true,"wcagAAA":true},"recommendations":["Excellent! This combination passes WCAG AAA, the highest accessibility standard."]}⏺ Update(src/routes/login.tsx) ⎿ Updated src/routes/login.tsx with 1 addition and 1 removal 41 - className="bg-emerald-500 text-black" 41 + className="bg-[var(--primary)] text-[var(--primary-foreground)]"⏺ --primary is semantic.color.primary.default → base.color.vibrant-emerald.500 (#00e17b) and --primary-foreground is semantic.color.primary.foreground (#000000). Black on #00e17b is 12.06:1, WCAG AAA. Both variables come from bezel/variables.css.
A foundation with room to adapt
Use the same brand decisions in different formats
An email and a web application have different layout and rendering constraints. Consistency comes from carrying over the right visual decisions while adapting the implementation.
Use exported tokens as a reference for websites and coded email templates. Developers or AI coding tools translate those values into the format each channel needs, then test the final output in its target environment.
What marketing & brand teams can build with Bezel
Marketing websites
Apply shared colors, typography, and interface rules across product, pricing, and company pages.
Email templates
Provide brand values for welcome, announcement, and lifecycle emails implemented in your email stack.
From your design system to your next release
Use the parts of Bezel that fit your workflow, from a visual starting point to implementation-ready design context.
- Define and refine
- Use design guides, AI assistance, and live component previews to turn your direction into reusable decisions.
- Export and implement
- Publish design tokens and bring them into your frontend workflow with Bezel Kit or your own token pipeline.
- Connect your coding agent
- Give compatible AI coding tools access to project tokens and guidelines through Bezel MCP.
FAQ
Design system questions from marketing & brand teams
Same System
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Bezel for Share Design ChangesZero Drift Design
Carry your brand from product to campaign
Create your design foundation in Bezel, or book a demo to explore how it fits the way you build.